Brad Pitt's brother Doug has an excellent sense of humour.
The look-alike brother of one of Hollywood's biggest stars is headlining a comic new Virgin mobile advertising campaign, which is already a runaway success.
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The second most famous Pitt: Doug Pitt heads a new social media campaign for Virgin Mobile Australia
Brad stunned fans when he took his lookalike brother Doug to the premiere of Ocean's Twelve back in 2004, but is said to have always had a close relationship with his younger sibling.
In the video made for Australia by ad firm Euro RSCG, Doug plays a tongue-in-cheek ordinary Jo who just wants to be given his own time in the spotlight.
'This is Doug Pitt,' begins the video for the campaign. 'The second most famous Pitt in his family.'
Eerily alike: Doug has said he gets mistaken for his older brother Brad 'at least three times a week'
The man room: Doug has an appreciation for 'classic Seventies rock'
Close: Brad Pitt took his younger brother Doug to the 2004 premiere of Oceans Eleven
Doug sas his wife and kids rule that particular domain.
He then moves on to his 'man room', where he taps his foot to music blasting through a chunky set of headphones and explains:
'My family doesn't have my appreciation for classic Seventies rock.'
Next up is Doug in his kitchen, wearing an apron and chopping up vegetables:
'I consider myself to be a little bit of a gourmet,' he says while making lasagne.
In his home office, Doug waxes lyrical about the brilliant features of his colour printer scanner.
He then goes on to say that he likes 'all sports', segueing into a shot of him constructing a bird house in his tool shed.
In the next shot, Doug shoots for a basketball hoop outside on his driveway - and misses.
Not king of his castle: Doug says his wife and kids get to decide what's on the TV
Sports nut: Doug says he loves sports because 'I'm a guy', but misses his first shot at the hoop
'I like this car,' says Doug, poker faced. 'It's sporty, it's stylish!'
No help in sight: Playing the humble everyman, Doug is seen starting up his lawn mower
Straight man: Brad Pitt's little brother is hilarious as he goes about his daily chores as an ordinary Joe
In real life, Brad's younger sibling is the owner of ServiceWorld Computer Center in Springfield, Missouri, where he lives with his family.
The accomplished younger Pitt was at one time the chairman of the Greater Springfield Chamber of Commerce.
Celebrity humour: 'I like this car,' says Doug, poker faced. 'It's sporty, it's stylish!'
Doug finishes the Virgin video by throwing a stick in a park with his chocolate Labrador as a voice over tells us:
'His brother lives the life of a Hollywood A-lister. Doug's life is a little different.'
The last shot is of Doug doing the most ordinary of tasks: brushing his teeth.
Social media success: The campaign has already gone viral
The campaign asks viewers to go to a Virgin mobile website, and show Doug some 'like'.
Doug has admitted in the past that sharing similar looks to a Hollywood superstar does have its disadvantages.
Asked how often he gets mistaken for his older brother, Doug said: 'Three times a week for the last twenty-something years.